With the total deprecation of third-party cookies, the industry has pivoted to Context Conversion. This isn't just old-school keyword matching; it's deep semantic understanding.
Real-Time Sentiment Alignment
A Context Conversion engine analyzes the sentiment, complexity, and reading level of the article a user is currently consuming. It then matches the ad's creative tone to that specific mindset. If the user is in "research mode," the AI serves technical whitepapers; if they are in "discovery mode," it serves inspirational video content.