In 2026, the "Ad" is no longer a static asset. It is a Generative Agent. When a user interacts with a display unit on i29, the ad adapts its copy and imagery in real-time based on the user's immediate query or page interaction.
We are moving from a world where we "target" people to a world where we "solve" for them. This transition is powered by foundation models that bridge the gap between brand goals and user needs instantaneously.